Pop quiz, university marketers! You’ve dabbled in higher education geofencing marketing, set up your digital boundaries, and sent out those crafty notifications. But how do you know if your campaign was a smashing success or a subtle sizzle? Welcome to the bustling bazaar of geofencing analytics! Ready to navigate?
Entry & Exit Counts – The basic ABCs. How many devices entered or exited your geofenced area? A sudden spike in numbers after sending a campaign might just mean your message hit the sweet spot!
Dwell Time – This one’s pure gold! How long did individuals stay within your geofence? If you pinged them about an open day, and they spent hours on campus, you’re doing something right.
Conversion Zones – Beyond the primary geofence, set up secondary zones. If you sent out a notification about a book sale in the library and noticed an uptick in library visitors, bingo!
Engagement Rates – Out of all the messages you dispatched into the digital ether, how many were opened, ignored, or led to action? This will help refine your content game.
Feedback Loops – Did students engage directly after receiving a geofenced message? If you nudged them about a survey, how many took it? Immediate feedback is the juiciest kind!
Now, before you deep-dive and emerge as the Sherlock of geofencing analytics:
Bigger Isn t Always Better – If you’ve geofenced a large area, like an entire city, your metrics might be skewed. Focus on specific zones for more accurate data crunching.
Quality Over Quantity – Instead of rejoicing over 500 engagements celebrate the 50 that led to meaningful actions. It s the depth, not the width!
Patterns, Patterns Everywhere! – Look for trends. Maybe your messages get more traction on Tuesdays? Or during lunch hours? These patterns are like puzzle pieces. Fit them right, and you’ll see the bigger picture.